A Game Before A Sport

First Down introduces kids and parents to the game of football in a fun, free and friendly format

Enroll your organization in First Down:

  • Through First Down, kids will learn the basics of football such as running, jumping, passing and catching while being active. Through hundreds of events across the country, hosted by USA Football and community organizations, kids will experience football for the first time. This initiative brings football to everyone and serves as an athlete’s first step into the Football Development Model.
  • First Down Program: Free customizable curriculum to help organizations promote and run a successful program. The first 300 organizations* to enroll will receive free equipment, too!
  • First Down Tour: A series of events run by USA Football that bring the fun and excitement of football to youth in select markets.
  • Other First Down events: Hundreds of events across the country run by USA Football or partner organizations that make football accessible on a hyper local level.

About You







About the Host Venue












Additional Event Details


The requested event date must be a minimum of four week from today’s date. If the date you are targeting is less than six weeks away your request may be at risk of being declined due to short notice.

The requested event date must be a minimum of four week from today’s date. If the date you are targeting is less than six weeks away your request may be at risk of being declined due to short notice.




First Down



(e.g. Once, Twice, Weekly, Once per Month, etc.)


Click here for agreement.

*The first 300 organizations who satisfactorily complete all First Down Program host requirements as communicated by USA Football will receive a free starter kit to assist in their operation of the program. This offer is only available once per registering organization and expires once all available equipment packages have been claimed. All award determinations by USA Football are final.