Commercial and Brand Usage

USA Football's Commercial and Brand Usage Guidelines provide an overview of our Intellectual Property (IP) rights and guidance on how to use our trademarks, copyrights, wordmarks, images, videos, and other assets, as well as terms of use. These guidelines are not legal advice and do not limit USA Football's legal rights and remedies. We recommend consulting an attorney if you believe you have infringed on our rights.

As the National Governing Body (NGB) of American football, USA Football develops elite athletes, builds pathways and opportunities for inclusive play and delivers education, health and safety standards. Our mission is to lead, strengthen and grow Football for All^®. We create and deliver best-in-class resources, standards and experiences for every football family member to pursue and enjoy America's favorite sport, from youth to elite U.S. National Teams.

To support our mission, we have been granted broad rights to control commercial uses of our IP. Official USA Football partners provide essential funding for our programs and athletes. We allow our official partners and licensees to use USA Football's IP, trademarks, copyrights, workmarks, and other assets we own in recognition of their support.

Federal law grants USA Football extensive rights to control the use of our IP in the United States, enabling us to file lawsuits against entities using our intellectual property for commercial purposes without consent. We are dedicated to protecting these rights and those of our sponsors to maintain a robust sponsorship program that supports USA Football's initiatives.

Unauthorized use of USA Football IP undermines our ability to attract and retain sponsors, which is vital for funding our programs. Additionally, when individuals or other organizations use our IP without permission, it detracts from our fundraising efforts.

We control the commercial use of future logos and word marks associated with USA Football, including videos, photographs, or other images that feature our athletes or IP. Federal law also prohibits the unauthorized use of simulations that falsely suggest an affiliation with USA Football.

If you have questions about USA Football Commercial and Brand Usage guidelines or want to request express consent from USA Football, please email support@usafootball.com.

No business or other commercial entity should use USA Football's Intellectual Property (IP) without the express consent of USA Football. The use of USA Football's IP is reserved for USA Football, its partners, sponsors, suppliers, and licensees. This includes any requests USA Football receives from those wishing to host an event with USA Football. Federal law also prohibits using USA Football in a company or product name without USA Football's permission.

• Do not use USA Football's IP for any form of advertising or put USA Football's IP on any apparel unless you have received express consent from USA Football.
• Do not create your own "version" of USA Football's IP, trademarks, copyrights, or wordmarks.
• Do not host an event using USA Football's IP without express written consent from USA Football.
• Do not use the USA Football's IP in the name of your business, company, or any other entity you own or operate.
• Do not use USA Football's IP in any kind of advertisement, including social media posts, without express consent from USA Football.

Only official licensees, partners, sponsors, suppliers, or those who received the express consent from USA Football may use USA Football's IP as authorized under the applicable license from USA Football.

For additional questions about USA Football Commercial and Brand Usage guidelines or if you want to request express consent from USA Football, please email support@usafootball.com.

Only official USA Football partners are authorized to use USA Football's IP on social media unless the organization's primary business is disseminating news and information.

The following are acceptable use and guidance on all social media platforms, including but not limited to Facebook, X (formerly Twitter), Instagram, TikTok, YouTube, LinkedIn, Snapchat, Pinterest, Twitch, and others:

• Personal Social Media Accounts: Cheering, congratulating, wishing good luck, or other forms of celebrating or talking about the accomplishments of USA Football as the sport's National Governing Body (NGB), events or sports-related performances, the USA Football USA Flag and USA Tackle National Teams athletes, and USA Football staff members, along with the use of hashtags used on the social media accounts operated and verified by USA Football, on your personal social media account is permitted.
• Journalistic Outlets' Social Media Accounts: USA Football permits the posting of news and information about USA Football as the sport's National Governing Body, events or sports-related performances, the USA Football USA Flag and USA Tackle National Teams athletes, and USA Football staff per the Editorial Use Guidelines.
• Non-Personal or Non-Journalistic Social Media Accounts: Non-personal or non-journalistic social media accounts, such as but not limited to Corporate social media accounts, are not permitted to use the USA Football's IP to cheer, congratulate, wish good luck, or any other form of talking about the accomplishments of USA Football as the sport's National Governing Body, events or sports-related performances, the USA Football USA Flag and USA Tackle National Teams athletes, USA Football staff, along with the use of hashtags used social media accounts operated and verified by USA Football, posting of images from USA Football's websites, social media accounts, events, as well as posting images that simulate USA Football's IP or suggest any connection between your entity and USA Football without receiving express consent from USA Football or unless your entity's primary business is distribution of news and information.

For additional questions about USA Football Social Media Usage guidelines or if you want to request express consent from USA Football on social media, please email support@usafootball.com.

Editorial use of USA Football's IP is authorized when it provides context to an article, story, or broadcast or is used online for news-related purposes by a journalist outlet or if an entity's primary business is the distribution of news and information. The use of USA Football's trademarks, copyrights, and wordmarks should not promote or publicize the news outlet itself. Commercial entities whose primary purpose is the sale of goods or services unrelated to disseminating the news are not authorized to use USA Football's IP under the pretext of editorial content. It is not authorized for any entity that is not a journalistic outlet or whose primary business is distributing news and information to use USA Football's IP without express consent from USA Football.

• A journalist outlet, or if an entity's primary business is distributing news and information, can use USA Football's trademarks, copyrights, and wordmarks in connection with new coverage about USA Football.
• A journalist outlet, or if an entity's primary business is the distribution of news and information, must maintain the integrity of USA Football trademarks, copyrights, wordmarks when using the full-color version of a USA Football logo or a monochromatic version of a USA Football logo only in color found in the full-color version, you cannot alter, rotate, stretch or distort a USA Football logo, use a USA Football logo, trademark, copyright, or wordmark to promote a publication or website or anywhere near the name of the company that would suggest an official relationship.

For additional questions about USA Football's Editorial Use Guidelines, please email support@usafootball.com.

The following guidelines apply to teachers, administrators, staff, and volunteers of K-12 educational institutions, colleges and universities, or any other for-profit or non-profit educational organization, institution, or setting.

• The use of USA Football's IP is permitted in teaching students about USA Football, their history, purpose, and ideals, and in recognition of an event that occurred at the  K-12 educational institutions, colleges, and universities, or any other for-profit or non-profit educational organization, institution, or setting.
• The use of USA Football's IP is permitted as outlined in the Editorial Use Guidelines in a yearbook, newspaper, or educational project that is published or not being published at the  K-12 educational institutions, colleges and universities, or any other for-profit or non-profit educational organization, institution, or setting.
• The use of USA Football's IP is not permitted in any way that implies an association with USA Football, the logo, merchandise, any fundraising or school spirit activity, or published educational work of a K-12 educational institutions, colleges, and universities, or any other type of for-profit or non-profit educational organization, institution, or setting without express consent from USA Football.

If you are an education institution with additional questions about USA Football's Commercial and Brand Usage Guidelines or want to request express consent from USA Football, please email support@usafootball.com.

Community Institutions that are non-commercial organizations, including but not limited to libraries, cities or townships, camps, social clubs, churches, and other organizations that wish to engage in activities, host events, or publish news or information about USA Football in a manner that is not affiliated with a commercial third party, are to adhere to the following guidelines:

• The use of USA Football's IP is permitted to inform people about USA Football events and sports-related performances, as well as to inform people of USA Football's purpose, history, and ideals in a publication for members outlined in the Editorial Use Guidelines, which can be used at a non-commercial event where a USA Football authorized representative is speaking or being honored as long as it is not combined with a third party's name or logo in such a way as to create a false association or imply any association with USA Football, and can be used to celebrate USA Football accomplishments through non-commercial community festivities that do not recognize or associate with third-party sponsors.
• The use of USA Football's IP, trademarks, copyrights, and wordmarks is not permitted in combination with any community institution's logo, name, merchandise, giveaway, fundraising, or event without the express consent of USA Football.

If you are a Community Institution with additional questions about USA Football's Commercial and Brand Usage Guidelines or want to request express consent from USA Football, please email support@usafootball.com.

The use of USA Football's IP and any of its trademarks, copyrights, and wordmarks should not be used in fundraising for charitable organizations or initiatives without receiving the express written consent of approval from USA Football.

• Philanthropic Organizations are permitted the use of USA Football's IP to identify a USA Football USA Flag or USA Tackle National Team athlete.
• Philanthropic Organizations are not permitted the use of USA Football's IP for fundraising or public awareness campaigns, host any charitable or non-charitable events with USA Football in the name, use of USA Football USA Flag or USA Tackle National Team athlete or staff photos or video footage that incorporates the USA Football's IP along with any of its trademarks, copyrights, and wordmarks promoting the organization without receiving the express written consent of approval from USA Football.

If you are a Philanthropic organization with additional questions about USA Football's Commercial and Brand Usage Guidelines or want to request express consent from USA Football, please email support@usafootball.com.

USA Football provides its athletes with resources and guidelines for proper use of its IP. If you are a member of one of USA Football's USA Flag/USA Tackle or Select Teams, please email media@usafootball.com.

If you are not an athlete on one of USA Football's USA Flag/USA Tackle or Select Teams. In that case, federal law prohibits the unauthorized use of USA Football's IP per its Commercial and Brand Usage Guidelines and the use of USA Football in a company or product name without USA Football's permission. For additional questions about USA Football's Commercial and Brand Usage guidelines or to request express consent from USA Football, please email support@usafootball.com.

If you would like to use USA Football video footage, you can request a license or obtain express consent from USA Football by emailing media@usafootball.com.

If you would like to receive the latest USA Football Artwork and Brand Guide, please email media@usafootball.com.