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Evolving the mark. Preserving the Meaning.
As USA Football continues to grow and reach more athletes, families, and fans nationwide, the scale and visibility of the organization are expanding in ways that demand a stronger, more adaptable identity. With increased exposure across digital platforms, broadcast environments, events, partnerships, and future applications we have yet to imagine, it was critical that our mark evolve to meet the moment. The updated USA Football logo strengthens clarity, consistency, and performance across every use while preserving the heritage, recognition, and trust built over time. Retaining the football icon was intentional, serving as a clear bridge between where USA Football began and where it is headed. This is not a reinvention, but a refinement; a modernized identity designed to project leadership, ensure brand integrity, and carry USA Football confidently into the next generation.