Press Box

USA Football launches youth sports concussion awareness program: "Put Pride Aside for Player Safety"

Mon, 10/04/2010 - 2:33pm

 USA Football, the sport's national governing body on youth and amateur levels, is conducting a national campaign through Nov. 29 titled "Put Pride Aside for Player Safety" to emphasize concussion awareness in youth sports, particularly football. The campaign is promoted in partnership with the NFL and its 32 teams as well as the Atlantic Coast Conference (ACC).

Through television, radio and Web site media placements this fall, "Put Pride Aside for Player Safety" continues USA Football's commitment toward youth sport concussion education and management. USA Football helped train more than 70,000 youth football coaches in all 50 states prior to the 2010 football season.
 
"Put Pride Aside for Player Safety" challenges and instructs coaches, parents and youth players to make the right decision when a concussion is suspected, which is to remove an athlete from play the day of the injury and not allow him or her to return until a medical professional deems the athlete symptom-free and gives clearance for a return to play.
Key components of USA Football's "Put Pride Aside for Player Safety" campaign:
  • Television PSA airing on NFL team and ACC programming and usafootball.com
  • Radio PSA airing on NFL team-owned inventory
  • Player safety videos (12) covering proper equipment fitting, tackling techniques and concussion management on Web sites of NFL teams, the ACC and usafootball.com
  • Banner ads on Web sites of NFL teams, the ACC and usafootball.com
USA Football works with the Centers for Disease Control and Prevention and the American College of Sports Medicine as well as fellow national governing bodies of sport to promote safe play for the betterment of America's youth athletes.
 
More than 1.14 million boys play high school football in the United States - a number greater than the amount of boys participating in any two other high school sports combined, according to the National Federation of State High School Associations. Three million American youngsters age 6-14 play organized youth tackle football, placing it among the country's most popular participation sports.
 
USA Football members - coaches, players, game officials and youth league commissioners - reside in all 50 states.
 
Endowed by the NFL Youth Football Fund, USA Football offers innovative resources through its 80-plus training events and usafootball.com to ensure a positive football experience. The Indianapolis-based independent non-profit is the official youth football development partner of the NFL, its 32 teams and the NFL Players Association.
 
Other USA Football initiatives related to concussion awareness and management dating back to 2007 include:
About USA Football
USA Football, the sport's national governing body on youth and amateur levels, leads the game's development, inspires participation, and ensures a positive experience for all youth, high school, and other amateur players.The independent non-profit hosts more than 80 football training events annually for coaches, players and youth football league commissioners. USA Football is the official youth football development partner of the NFL, its 32 teams and the NFL Players Association and manages U.S. national teams for international competition. Endowed by the NFL and NFLPA in 2002 through the NFL Youth Football Fund, USA Football (usafootball.com) distributes $1 million annually in equipment grants and offers youth league volunteer background check subsidies. Former NFL team executive Carl Peterson is USA Football's chairman.